We Were Quoted in a Recent Article
The Real Cost of Quitting Smoking
Original article by Bloomberg.com 4/13/12
Our Injury Specialist, David, was contacted by Bloomberg.com in February to discuss using massage therapy to help people who are trying to quit smoking. We told them that our work was about supporting people on their path to making healthy lifestyle choices. We believe that people who choose to quit smoking are ready to make other positive shifts in their lives and we’re here to help empower them.
Those of you who have already experienced our work know that it’s, well, not that relaxing. So instead of only focusing on the relaxation aspects of massage, we explained that when people are ready to quit smoking, the focus for us would be to encourage body awareness & to help them make shifts in their physical health. Perhaps they’re ready to start exploring other aspects of their bodies, like how postural imbalances can cause back or neck pain, to fully optimize the way they feel. Because after all, we should feel great as often as possible!
“David Abookire, injury care specialist at Boulder Therapeutics in Colorado, says therapeutic massage can help relieve stress and make quitting easier. It often goes along with other therapies such as hypnotherapy and acupuncture.”
OK, so the quote doesn’t fully embody all the content we had hoped it would. But it’s a step in the right direction. And as many of you already know, we’re here to support our clients and educate the community. A big thanks to Bloomberg for including massage therapy and for contacting us as “experts” in the field.